Lively Women

Cheerios for Heart Health (not just for breakfast)

by Kristen King on January 11th, 2007

Cheerios announced on January 9 that it will be partnering with The Heart Truth and WomenHeart in a campaign to raise money and awareness for heart disease prevention and education. According to yesterday’s press release,

Although most women do not consider themselves at risk for heart disease, the reality is that almost eight times more women die of heart disease than breast cancer, according to the National Heart, Lung, and Blood Institute (NHLBI), part of the National Institutes of Health. While results from a recent American Heart Association survey show that awareness of heart disease as women’s number one killer is at an all time high, (from 34 percent in 2000 to 55 percent in 2005) statistics reveal that most women still fail to make the connection between the risk factors and developing heart disease.

…

The Cheerios Circle of Helping Hearts program has been established to help raise awareness and provide education about the risk of heart disease in women. Starting in January 2007, Cheerios will donate $1 to WomenHeart (up to $500,000, $200,000 guaranteed) for every code entered by consumers at www.cheerioshelpinghearts.com by January 30, 2008. Consumers can find Cheerios Circle of Helping Hearts codes inside specially marked Cheerios boxes.

Next time you head out to the grocery store, why not pick up a box of Cheerios? Look for the specially marked boxes to get your code, and don’t forget to enter it right away so you don’t miss the deadline!

Contents © Copyright 2007 Kristen King

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POSTED IN: Aging, Heart Health